Category: Tracking

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Cookies Tracking UX

User-First Approach: Navigating Cookie Consent for Enhanced UX

Two cookies on a table.

In the rapidly evolving digital landscape, enhancing user experience (UX) and staying ahead of the curve are integral parts of my role as a UX lead. Laws like GDPR and Schrems II make it clear that we need to change our approach on how to inform the visitor about the website cookies. The problem at […]

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Tracking

The forgotten goal tracker ?sc_trk=

OMG! 7+ years of asking the same basic question over and over again. How do I add a Goal to a user interaction!? Same answer, with added functionality. No more – Say hello to ?sc_trk 7 years of looking for a valid and simple solution, and it turns out the solution has been around since […]