The most profound technologies are those that disappear, weaving themselves into the fabric of everyday life until they are indistinguishable from it. When technology is implemented correctly, you do not notice it; it simply works. So why are we still fighting the tools? Every modern company relies on its website to communicate with customers. Every […]
When technical friction in software development drops to zero, something volatile happens to human psychology. Modern AI tools have erased the chasms separating backend, frontend, and design, enabling an environment where execution is instantaneous. But removing this resistance has exposed a fundamental vulnerability: when creating software costs nothing, the hardest thing to maintain is restraint. […]
AI is a tool, not a replacement, but it must be used where it’s good—where it bridges the gaps between design and functionality. The use of tools like Cursor and Windsurf in our workflows as UX-professionals eliminates the inefficiency of translating design into code, bringing design directly into the world of code. It makes design […]
In the rapidly evolving digital landscape, enhancing user experience (UX) and staying ahead of the curve are integral parts of my role as a UX lead. Laws like GDPR and Schrems II make it clear that we need to change our approach on how to inform the visitor about the website cookies. The problem at […]
As a UX-lead, I’m constantly looking for ways to enhance the user experience and stay ahead in the ever-evolving digital landscape. With the rapid advancements in Artificial Intelligence (AI) and Large Language Models (LLM) I belive it will have profound impact on the way we interact with websites and online platforms. By leveraging the power […]